We’re Shayan and Eric — two longtime friends who decided to quit the 9-to-5 grind and build something we truly believe in.

Driven by a shared obsession with cleanliness and quality, we founded our car care company from the ground up. We spent over two years working with chemists to develop our own line of high-performance products. No shortcuts, no white-label reselling — just premium formulas created from scratch, tested obsessively, and made to perform.

We were tired of overpriced, underwhelming products that didn’t live up to the hype. So, we took matters into our own hands — blending Shayan’s business precision with Eric’s deep automotive expertise.

Shayan brings 15 years of experience as a corporate controller across industries like publishing and construction.
Eric has spent 25 years in the auto world, including 12 years with Cadillac and nearly a decade at Tesla, where he rose from technician to regional manager, collaborating with engineers to enhance vehicle performance.

Beyond the business, we have an affinity for all things motorized — spending most of our free time hitting ATV trails, snowmobiling through the backcountry, and traveling to car shows across North America.

Together, we’re on a mission to deliver car care products that are built to last, easy to use, and actually do what they promise.

Welcome to the cleaner side of car care.